Australian Market Specialists

The local team your international brand has been missing.

Enter Australia with senior specialists who understand the market, shape the strategy, and carry the work through to launch and growth.

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How it Works

The Reality

Australia looks familiar. It isn’t.

You are preparing to enter the Australian market.

Australia feels familiar. The language is shared, the market looks accessible and it can seem like your existing strategy only needs local execution.

The reality is different. Australian buyers respond to different trust signals, buying habits and commercial expectations.

That’s where assumptions become expensive.

Where market entry usually breaks down.

AGENCIES

Senior people lead the pitch. Then the work moves through layers, handovers and people who weren’t in the room.

FREELANCERS

Specialists can be excellent on their own. The problem is coordination. Strategy sits in one place, execution in another, and you end up managing the gaps.

OUR DIFFERENCE

What changes when you work with Co.Lab

Senior Expertise stays

The people setting the direction are the people doing the work, decisions stay clear and momentum holds.

Strategy carries through the work

Brand, digital, content and media all move from the same commercial plan.

Local knowledge shapes every move

Market behaviour, trust signals and channels are considered from the start, not corrected later.

Clear accountability on outcomes

Costs, roles and responsibilities are visible, so there is no confusion about who owns what.

THE PROCEESS

How it works

01

Define the market opportunity

We clarify where your brand fits in Australia, what needs to shift, and what success should ook like in the first 6 to 12 months

02

Build the right specialist team

We bring in the senior specialists your market entry needs, shaped around the commercials goal, not a fixed agency model.

03

Move into market with focus

Strategy, creative, web and media work together, so the path to launch is faster, cleaner and easier to manage.

INDUSTRY EXPERTISE

Why international brands choose Co.Lab across every category

From buying behaviour to retail relationships and regulation, we know what it takes to turn international success into local traction.

TECHNOLOGY & SAAS

Turn a strong product into a trusted local choice.

Australian buyers won’t choose technology on features alone. 
We sharpen your positioning, build the right proof points and create a clear path to market, so decision-makers understand the value and feel confident saying yes.

Plan your market entry

BEAUTY & COSMETICS

Beauty brands that belong on shelf.

Australian beauty consumers are discerning and retailers are selective. 
We help brands enter the market with the right positioning, partnerships and local understanding.

Plan your market entry

CONSUMER GOODS

Retail relationships that open doors.

Launching into Australia means understanding retailers, distributors and what actually moves products off shelves. That’s where local experience makes the difference.

Plan your market entry

HEALTH & MEDICAL

Make complex products 
easier to trust.

Health and medical brands need to be credible, compliant and clear. 
We turn technical information into confident communication, helping buyers understand the value, trust the evidence and take the next step.

Plan your market entry

THE TEAM

A senior team, shaped around one commercial goal

Think of it as your own Australian leadership team. 
A senior strategist sits at the centre, with specialists joining where they’re needed, all working towards the same commercial outcome.

Meet the Team
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Recommendations from those who know

  • Piya is one of the rare marketeers who can balance strategy and execution equally well along with being able to align completely with the rest of the go to market functions. Piya brings a wealth of experience to any role and in particular brings a blend of large company structure and process with small company passion and drive. I would have no hesitation in recommending Piya to any business looking to expand their footprint, brand, image and presence in ANZ, APAC or more broadly.
    T. Simonsen
    Chief Operating Officer | Payapps
  • Piya is one of the rare marketeers who can balance strategy and execution equally well along with being able to align completely with the rest of the go to market functions. Piya brings a wealth of experience to any role and in particular brings a blend of large company structure and process with small company passion and drive.
    Sophia Reilly
  • For more than 15 years, Brandee has been an invaluable creative partner to Noritake Australia. She helped us reconnect with a younger Australian audience, transforming our marketing and packaging with imagery that feels fresh, contemporary and relevant to the local market. Her work has made such an impression that our head office in Japan now commissions her directly for international product ranges.
    Steven Yeed
    Director, Noritake Australia
  • Working with Leighton and his team felt like having a genuine extension of our team. With his support, our direct bookings grew from around 37% to more than 90%
    Hana
    Drop Bear Adventures

GET STARTED

Ready to make your move into Australia?

Let’s talk about your brand, your goals and what it’ll take to succeed in the Australian market.

Start the Conversation